HLN, USA
√ Highest rated series in network history √ Majority of their schedule..runs in all time slots √ 60% female/40% male audience √ Grows in 2nd half-hour when programmed back-to-back √ Up from lead-in and year ago √ Replacement dropped over 50% √ #8 True crime series in cable √ Ranked #9 in ALL OF THE CABLE among Adults 25-54 √ #1 True crime series in the time period (v Oxygen, ID, A&E) |
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FOXTEL, AUSTRALIA
√ Premiere ranks #1 and #2 for the network √ Propels network to #11 for the day √ 65% female/35% male √ Age of viewer younger than channel average √ #1 US acquisition √ #3 True crime series (local productions are #1 and #2) √ 10% are new viewers to the channel |